I love Smithwicks but had a couple tonight after a long absence and it did seem different. In order to achieve this goal, we may collect information from you. This stuff is absolute toilet water. I couldnt figure out why it tasted so weird, the new label shit. Are you kidding me? It would screw up my memory synapses! In fact, it tastes like that Saranac swill people swooned over 25 years ago. Talk about larceny by false pretenses, Lagunitas lying to your customers and taking their money. I cant believe the ONE beer I truly love has to get ruined by this bunch of corporate shit gibbons and hipster craft brew douches. Why the traditional recipe couldnt make it across the pond is a mystery. Im sure it wont matter for Heineken, they probably did the math this will cut costs and they will turn a higher profit in the end typical these days, The new Newcastle sucks nothing like the old stuff just bought 68 cases from total beverage at 11.99 a case get it while it lasts R.I.P new castle. Bring back the One and Only. I have not bought it since attempting 2-3 times to see if it was just that batch. Just make a new brand if you want. What else is out there yall like? Given the latest cancer research, you made a good decision. I have been an exclusive Newcastle Brown Ale drinker for decades. What a high recommendation it is not terrible! Bummer, not available in NM Dont just say that you will never buy it again. Different taste, different color, couldnt even leave the bottle alone. I wont ever drink the new crappy IPA but would love to have my favorite Newcastle beer back. And I love Lagunitas IPA. I remember my old XO and myself enjoying Lil Sumpin at a bar. I happened to be browsing the beer cooler at a local liquor store and must have looked a bit puzzled over what beer to buy. #bring Newcastle back. The distinctive brown ale was first produced at the Tyne Brewery in Newcastle in 1927 Its Blue Star logo was put on the bottle a year later and appeared on the shirts of Newcastle United. I will be complaining anywhere I see this and ANY lagunitas beer always. But hopefully others find your post helpful. Please help me find another source of quality Brown Ale. Thanks Heineken for completely ruining my favorite beer! My long time favorite beer changed their label. Gavinget a grip man, there are a lot of brews out there better than that lie that is now Crap Castle. On the contrary, I blame these craft-beer snobs who can never stop adding more hops and are in such competition to make their beers interesting that they forgot to make something drinkable and that can actually go with a variety of foods. Whomever made this decision should be fired and sent to Exile in Siberia! Real appropriate that Lagunitas, the brewer of this crap, has the word anus in its name. Think of all the new craft brews that are selling. I have stopped buying it. Nay suggestions? Fullers is still brewed in the original location and style. Its like wanting a steak, you ask for a steak, and they give you chicken. Shame on you, Lagunitas, for ruining a beer that has been part of so many fond memories for me for decades. Anyhow, goodbye Newcastle! I was able to buy a 12 pack of the old and new recently Im down to my last few of the old. With most of the color coming from the crystal, it should be dark, 80 L, or preferably 120 L, at 12 to 1.0 lb. Anbefalet serveringstemperatur: 4-6 C. Alk. We said, Lets keep the soul intact.. So sad. Idiots! This recipe is nowhere near as smooth as it used to be. Goodbye, new Newcastle, youve left me! You ruined my favorite beer of all time. my favorite and only the one and only beer for over 30 years. I brought 6 bottles today and its as good as ever, its sad that its been ruined in the US Im speechless. Please go back to original formula and bottle. This privacy policy (this Policy) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. So disgusted I switch to vodka. OMG WTF you Fd up the original.new castle. #donewiththisshit. But leave Newcastle Brown out of it, it has nothing to do with this. All i find is the new version. They ruined my favorite beer. Cans and bottles. How long before the suits at Heineken buy them out and screw me over again. Been a loyal Newcastle drinker since 1975 After my find is gone Panic? I started drinking the original Newcastle somewhere in the mid 70s while stationed overseas. Newcastle was the best smooth English brown ale available. Heck, on a recent day trip had a great ale from a micro in LaBelle, FL. I will not be drinking this pig swill from Lagunitas that is masquerading as Newcastle Brown. that beanies and weenies is gourmet cooking! Shiner Bock is the closest I have come to NCBA. Bad move Newcastle, you will be extinct in 12 months! I had planned for it to be my go-to beer until my death. [3] I called Lagunitas to ask if they had finally got the brew formula back to original. I really did not like the new label but I dont drink the label so what ever. I have been a huge fan of Newcastle for decades. Lagunitas ruined the once great beer. I have been a fan until this. The term was first used by London brewers in the late 17th century to describe their products, such as mild ale, though the term has a rather different meaning today. Ive always thought Heineken beer, in its green bottle, was one of the skunkiest tasting beers around. Good luck finding it (its around) but its the treat I wish I had to wash down this new stuff . Indeed standing by swill! Hopefully theyll come to their senses by then and bring back the original. Brewed with Centennial and Chinook hops. It was an elegant but sophisticated crowd pleaser. It tastes plan, missing all the magic that was in the original recipe. New Newcastle is horrible. 12 Pack 12oz. By the way all your other beer sucks and I have never liked any of them! I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. Then I closely read the bottle. As far as Im concerned Newcastle Brown Ale does not exist anymore. I did try the Brooklyn Brown, not quite my taste but reasonable. I loved Newcastle, Wont buy again until its changed back. Americans havent brewed a decent beer since George Washington. You are responsible for regularly reviewing this Policy and any changes thereto. The current beer is not up to standard, and you have lost a customer for life. Eat a fat prick Lagunitas for fucking up another great and time-honored recipe! Two that I have been on for a while are Fat Tire, and one from Tampa area Big Storm Brewings Wave Runner. It tastes nothing like the sweeter, yeasty/bready, non-bitter Newcastle from England that I used to love. I have drank Newcastle for years and loved that it was a smooth and light, brown ale. https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. Unfortunately, it is only a seasonal . Lagunitas has destroyed New Castle. Ill be replacing it with Dos-X Amber, Dirty Bastard, Black & Tan, Red Jacket Ale, Loch Down and Yuengling Amber. My wife is from Ukraine & they can still get the real thingbut Americans are screwed. Id rather drink bud lite than drink this generic tasting garbage Bummer! shame on you Heineken. I was having the hankering for a New Castle. Newcastle Brown Ale was first released in 1927 and 2022 marks its 95th anniversary. That hard to do for a true beer drinker. how can one change a recipe then call it by what people now and like? I went home and went online and found this site and my heart sank. We have been drinking and buying New Castle since 1987, not anymore! I feel like I lost my best friend. I have not tasted a good one yet. Just purchased a 12 pack thinking new look only big surprise. This is some weird IPA. When it comes to pale ale beers, many people think of Newcastle. Bring back the original!! From my first swig, it tasted wrong and not how I remembered, and my friend soon concurred that theyd changed it. Theyre all slowly becoming like trash. . NEWCASTLE my decades-long go-to, nice down-the-middle ale when I wanted something simple and good. HORRIBLE taste. How do I get the Real New Castles??? That was 16 years ago. This decision was made in a board room by a bunch of out of touch rich snobs that probably dont even drink beer. Just fuck them, fuck those dirty fucks in that shit country that bought Newcastle. Its trash. Sign the petition to bring real Newcastle back. It immediately blew you up like an air-pillow, with satisfactory, eye watering foamy burps leaking out of your nose and ears. Go back to the old recipe. Tue 13 Oct 2009 16.17 EDT. I started drinking Smithwicks because it is closer to Newcastle than Newcastle is. Look if people like the dog as it was then promote that flavour , if you want to entice drinkers that dont like the dog then give them another brew , that way you can target everyone and alienate no one considering the number of flavours available by each brewery , faffing about with our drinks is a joke it probably tastes like the office US. I am not offended by your disagreement, and I hope you can reciprocate that because no offense is intended to anyone except the brewmaster at Lagunitas and the management who thought Americanized Newcastle was a good idea. I hate it! BIG CORP. this is not why we fell in love with this beer. You just lost the business of a couple of lifelong fans! This Policy also describes the choices you can make about how we collect, use and disclose your information when you provide it to us on any EPG Media & Specialty Information properties will not collect, use or disclose your personal information other than in compliance with this Policy. Tastes like CRAP !!! It is horrible.i have not had one since the change. Why would you want to ruin such a good beer like that??? Ruined my favorite beer. Loved the old recipe, but this was a disappointment. I called the Brewery in Petaluma, and they said they stopped making it. Fans of Newcastle Brown Ale will notice a new flavor. I dont drink beer too often and now I probably wont hardly ever again after this. Bottles would have to do. So very disappointed.. -. Heineken, the company that . But WTF? By Brewery. why not make both? Wouldnt give to my worst enemy. At first I thought that it was just me. I once knew. We may offer you the ability to connect with our websites or use our applications, services, and tools using a mobile device, either through a mobile application or via a mobile optimized website. Yuck! Heineken has successfully alienated the whole consumer base for Newcastle. I used to like their beer, but its horrible now.. will not be buying it since they ruined by letting this company put their own spin on a classic recipe. Lagunitas is owned by Heinekin. Let another brewery make and bottle NCBA by following the original recipe. Thanks a lot for nothing. I have drank and loved original new castle for decades and now the sell this junk under the same name and new horrible taste. We dont need more beers for American flavors, or whatever stupid excuse they give at corporate. This new recipe brings the word insipid to mind. $4.00. A deplorable move! Its well known for bitter beers. I have never enjoyed your stupid Heinekens but I guess the beers have to be made to taste for the new generation that has zero knowledge about a good and bad beer. I cant believe they did this! So much for the one and only. queendifabfinds (4,847) 100%. Thanks for making my favorite beer tast like shit .you should turn it back to original .i will not purchase your bad beer again. More recently my usual New Castle retailer stopped stocking it and I was fortunate to find a source elsewhere. Sometimes you can find Kiltlifter at Tamuras. Who cares, your still making money and if selling elsewhere, then why not keep importing it to the US? [] Lagunitas Now Brews Newcastle Brown Ale Hows it Taste? I will make it a point to never buy any of your products. Someone in on the original formula should create OLDCASTLE Brown Ale. That didnt fare too well, did it? Screw you Heineken. What is Heineken thinking? Ok I guess I will lead off with my opinion BUT if you are still reading this heres what I think. Did I mention that it now tastes like the juice off a dead man? Ive been drinking Newcastle for over 20 years and could not find any other beer even close to the great taste. At least the single New Coke I tried before switching to Pepsi. I dont drink Newcaslte because of the fuckin name!!! [] Ale have changed hands faster than Watford football managers. Found a twelver of the original stuff at the local store, currently drinking the last of the original. Seriously, at least call it something different rather than passing it off as what it used to be. I directed them to this page and the Newcastle Facebook page which is all it takes to see 99.9% of all comments are negative towards this awful idea. Its terrible. Changing the coloring agent didnt destroy it prior to that. Instead of making an ad about Newcastle Brown Ale they've created a super ad cramming in 37 other. Its like a very light rum or maybe a vodka. 1.25. Bass has a long history dating back to 1777, and it is still brewed in the same traditional way today. Ive bought my last Newcastle. I have been drinking the one and only for over 25 years.I cant stomach this bitter, hoppy taste labeled as Newcastle.it is not Newcastle! Cannot see that Heinekin wouldnt let them have the recipe. Lagunitas did add 8-10 more IBUs, but they blend in rather than stick out. This is very frustrating. If I am in the mood for a hoppy fizz it wont be yours. For years Newcastle was my goto, now it will be my soso. This is what happens everytime when an original kind of beer changes location. seems like every brewer is trying to Out Hop Too right! Production in the Netherlands was only for export to USA Because of the taste. You should get together and work on destroying some of the over-population of overly-hopped beers, instead of ruining a classic. They have a contact us spot where you can comment. Share your NEW finds and screw Heineken. Ill have to agree with everyone on this topic! Guess customer feed back does not mean anything to these chumps. Hoping for declining sales/stocks for Heineken. Apparently, the American version has been taken over by Lagunitas brewery and completely changed the recipe. I wont even call it Newcastle, because its not. Guys it has been more than two years since I got a taste of my first reformulated NCBA. They should at least have offered both recipes. FML. Thought this was a batch gone bad and took it back for a refund. How could take a perfect beer and ruin a perfect beer into a complete shit. Its perfectly balanced: roasted-malt caramel flavor with a subtle bitter backbone, more so than the old recipe. Im sad to say now Im looking for a new beer to replace the old New Castle. Newcastle Brown Ale is getting a facelift. She was ugly, buy she was our ugly. Ill never buy it again! Heineken moved production of Newcastle Brown Ale from the Netherlands to the US. But this is different. Ive enjoyed Newcastle for years, its been my Go to now its my No way and nor would I recommend it. Bring back the old beer! Raised in Manchester, England, Ive been drinking Newc Brown for more decades than I wanna think about. To all of the Heineken officers/managers who signed off on this abortion and to Lagunitas Master Brewer Jeremy Marshal, you should pull your heads out of the dark, smelly, places where you mistakenly inserted them and correct this disaster before its too late. I have changed to Modelo Negara or Michelob Amber Bock, or even Dos Equis Amber in a pinch. My least favorite brewery in America was making one of my formerly favorite English ales. Copying here. Now Im bummed because its gone. You took the only decent ale on the market and ruined it. What a Distinctly American Dumbshit move. The first time I tried this New NBA I took a couple of sips then poured the bottle out and took the 12-pack back to my grocer and got a refund. But the end result is not extremely bitter. One answer, Just bring it back. Never buying it again. Why not keep the same recipe and just brew it here in America? It is just fucking the worst FUCKING SHIT I HAVE EVER HAD IN MY ENTIRE FUCKING LIFE. Oh, they changed the bottle, ok. To answer the question in this articles title (Hows It Taste?), in a word: ruined. It was such a smooth, great tasting beer. RAWPRINTShop. This is not Newcastle. Yield: 5 Gallons . It was very disappointing. Bottom line, I wont buy it anymore, they have lost a long term, loyal customer. After reading all the comments here, I sure hope the US version stays south of the border. Terrible and way out of the lane for a ale drinker like me. I kept saying, why does this Newcastle taste like shit? Im hoping this is a Coke/New Coke/Classic Coke marketing stunt because I honestly cant figure out why they would mess with a proven winner. This delicious beer is brewed in the city of Newcastle upon Tyne in the United Kingdom. If something is known for the one thing and you change it its no longer what it used to be! This new formula sucks. I see zero benefit to changing the flavor of a well established, well liked brand. I guess because Heineken now owns the name, they can put it on anything they want. Dont overthink it!!!!! Bad Shepherd Hazelnut Brown Ale 355ml Can. This is devastating as it has been my go to beer for about 12 years now. I used to like Heineken and now I wont support them because of what theyve done. Just another we gotta out hop the other guys beer now. Over 20 years I have been a Newcastle Brown Ale fan. Gagged on the first swill what the hell?!?! Long time newcastle drinker of dutch version (20+ years spending $800 each year). That ended today when i purchased a six pack in their new packaging. The one and only was sweet and I lived off it. Maybe we can all figure out how to ship it to us directly from U.K. Well add me to the lengthy list of the disappointed. This Privacy Policy sets forth the privacy practices with respect to your information when you use our software, mobile applications and services (Services) . It tastes nothing like the Newcastle Ive known and loved for so long. Brown ale is a style of beer made with a dark or brown malt. We live 30 miles from the Canadian border, in upstate NY. Everybody I ran into doing the same, swore NOT to buy the new nasty tasting Lagunitas-made Newcastle. Dont normally buy the stuff till it gets cold out and just had to pour out my first bottle of the new swill. Incredibly disgusting. Would love to know more info on that assertion. "Newcastle Brown Ale Clone" Northern English Brown beer recipe by jeffpn. my Yuengling and I are offended that is being compared/equalled to new-recipe Newcastle swill (fm chicago & california). Lagunitas are Retarded. Our son and I had agreed that it was the best all-around good beer we had ever tasted. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. Ive always had Newcastle Brown Ale on the self, because it was a personal favorite, going back to my traveling in Britain in the 1970s. What a ruining of a great brand and brew! It WAS my favorite and I really dont like this. Your point is a good one Michael. The so called (new) new castle is awfully, please bring back the original AWWP. The beers most important market is now the USA. Its a shame no one at Heineken understands that the original Newcastle is what will succeed. fucking ruined. It looks like Im one of many disappointed fans of Newcastle; its been my only beer for 20+ years. The blend of crystal malts creates a light, nutty, malty taste softly balanced by hop druness. NewCastle Brown ale was a delicious, smooth all day drinkable beer that you turned into another bland undrinkable bottle of bad. Just make a new brand if you want. Please change it back. Hopefully if everyone stops buying it something will change. Tried new once drank half a bottle poored the rest into the sink and never bought this shit again. Copper and grapefruit, are you flippin kidding me! Bring the original dog back. I am going to try to return the unused bottles from the case I bought and am now searching for a replacement that is not as expensive as Rogue hazelnut. Newcastle Brown Ale 5 Ltr Keg - Mild English Brown Ale. Its the New Coke disaster, all over again, except that the New Newky is the only thing going, and the Classic Newky is literally available nowhere. Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. You are 120% correct. Even the label wants no part of it! When my wife & I tried the 1st bottle, I tasted it, asked her to taste it, and we both poured it out. Ive asked the bartenders and they all tell me that the customers hate it and noticed the change immediately. Everyone should call the number on the bottle and complain. Scrap this new recipe and go back to the original! They are not. NEWCASTLE BROWN ALE 4FT Wall Sign Plaque bottle beer Pub Bar Man cave garage . The Little Black Book Of Beer (Little Black Books) $5.09. Tastes like someone threw an old grapefruit in it along with a dash of dawn dish soap. Now all the loyal Rooks have flown! Only beers I found that compares were Moose Drool from Montana and Alaskan Brown Ale, neither of which are available in my area. Please change the receipe back. Not sure what they changed but they need to go back. I fell in LOVE with NewCastle Brown Ale several years ago. First they messed with Smithwicks and now my all time favorite. No malt beverage involved. There will be no more Newcastle Brown Ale allowed in my house. And It looks cheap. Change it back. I agree the vast majority of the comments above. First mouthful is bitter, thin, astringent. Cardboard Beer Mat Coaster Newcastle Brown Ale City Guide Authentic Vintage . New Castle Brown Ale was world-famous beer and they new that the name alone meant future profits. Well now I have to find another beer. This new American version sucks! Another might be Sam Adams with the resources and the distribution. New New Castle Brown Ale is an even worse recipe change! They screwed up a perfect beer! So sad. I wrote to Heineken, to Lagunitas, and to those folks who are now represent Fake Newcastle Brown Ale (FNBA). This new recipe SUCKS! Heineken: Get this poor excuse for a beer off the market and bring back a winner! Bought my monthly 12 pack quaffed 1 little weird. What kind of idiot factory are you guys running over there? Some one seriously needs their asses kicked for this. . At least have the decency to dump the trademark the one and only, thats now a lie. It just seems like such a bad business decision to trash a product that was obviously entrenched in the market and completely successful for a badly envisioned recipe that would alienate every loyal user of the original NBA. Onto greener pastures, just dont know what it will be. I really enjoy Maduro by Cigar . Why did Heineken think that they knew better? You dirty Dutch fucks, all of you fuck each other for sucking. And thats fine. They dont give a crap. Notify me of follow-up comments by email. My favorite beer for so many years! I have all the same gripes as everyone and I spoke to them for 10 minutes and let them know. Ever since Newcastle production moved out of England, its gone downhill. Newcastle Brown Ale 330ml Can. Simply awful. Unless they bring back the real Newcastle. I am devastated. Its a shame. $0.00. UK production is for UK and Europe and is still Original Brown Ale Did I read online correctly that only the U.S.A. is getting this new recipe?? It is a completely different beer which does not even approach what Newcastle was Devastated. 6 watching. As close to the REAL Newcastle as youll find now that Lagunitas ruined a centuries old recipe. This overly hopped nasty swill is an insult to the very concept of Brown Ale. Heartbroken about Newkie, which I I bought without ever checking the price. Is it true that HEINEKEN is producing Old Newcastle for sale in Europe but not in the USA? I have been exclusively drinking New Castle for 20+ years and I will now have to change brands. Then I noticed it was the new packaging. Let some get cold in the fridge This taste hoppier than I remember Wife said she got some almost smokiness out of it.. Not a fan. Our brewmaster blah blah blah. Imagine my surprise when I was in a Kitchen & Co. and there on the shelf were six fresh bottles of the original NCBA. You have a good brand for a reason. In the Toon. Shame on you despicable people producing such dross. At least it should be!!! Didnt notice it said lagunitas on it. Not too bitter. If Jeremy Marshal is so enamored with his new creation call it Jeremys Ale, but dont call it Newcastle Brown.. There are no guarantees that a petition would be accepted, but it always helps to organize and document numbers. Heineken has one fine Marketing department for sure. unless I can find the original somewhere. Change it back! The crap tasted just as I remember. Newcastle was good, now I would literally buy Seltzers, Not your fathers bullshit and just plain fucking dick on a platter. This is NOT Newcastle Brown Ale. I dumped out my beer! At least Coca Cola called it the New Coke. How about listen to your customers and bring back what we all loved. Every beer that is sold in the US has lost share. Will not tell my friends about the Newcastle ever again. You guys messed up big time. t will never buy anything again from a fly by night outfit that just messed up the one and only. After first sip, completely disappointed. When my usual retailer stocked the ale again I thought it was just a packaging change. I just got some and was pretty much duped by the label. Way to f*** it up Lagunitas! This beers brewery has moved more than my bowels. A shell of the original, made by an average brewery to US standards and practices. Living in Hawaii means that not every beer type is available to us here, not to mention the cost. Unbelievable. Talk about greed? Very disappointed. The new recipe is very similar to every hoppy IPA that apparently sucks as noted by nearly all reviews. FU Lagunitas. No good. A candy, banana fruitiness is also present. 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Dirty dutch fucks, all of you fuck each other for sucking how listen... Couldnt even leave the bottle alone them have the decency to dump the trademark one!