If so, highlight this experience and expertise. Consider what type of offer would appeal to your target market segments during different times of the year. A marketing strategy is essentially how you plan to find and reach your target demographic to sell your candles effectively and efficiently. This article outlines some of the most important aspects of a successful marketing plan for a candle business. What is their pricing (premium, low, etc.)? C&E Craft Co. is a good example of a candle company with a simple design that it can swap out with new ideas, such as its Smells Like David Rose candle. Location build-out including design fees, construction, etc. else{w.loadCSS=loadCSS}}(typeof global!=="undefined"?global:this)). For example, will they buy directly from you in person? It explains your business goals and your strategy for reaching them. If you need to host your products on Etsy or Amazon and have to build more monthly expenses into your business, you might have to price your candles a little higher in the beginning, with changes depending on sales volume in the future. So, knowing the face behind the candles, seeing effort being put into marketing, and watching it grow is huge to becoming successful. Compensation can be based on sales, clicks, visits, etc. When it comes to marketing a candle business, it is important to identify your target market segments. You can create how-to-make candle videos, home decor videos featuring your candles, gift ideas, unboxing videos and tutorials, questions and answers about candles, movie reviews, etc. I agree to the Terms & Conditions and Privacy Policy. How much does it cost? Candle businesses are doing well in todays economy, and it doesnt take much effort to enter the game. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. How to start a candle business in 8 steps Master the craft of candle-making Define your brand Estimate your startup costs Write a business plan Make your business official Create your startup inventory Create your online store Develop your marketing strategy 01. You can also offer barter exchanges to influencers for posting about your candles. Distribution Strategy. For example, give a brief overview of the candle industry. This will guide them as they move forward from website design, color palettes, products they plan to sell, learning about their target demographic, type of content to post, and more. So, $15 for a six-ounce mason jar candle that has a seasonal scent to it may be worth it to them. Last but not least, you will need to create financial projections for your business. var links=w.document.getElementsByTagName("link");for(var i=0;i