Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? Theres always a way to give fans insight into your process. Pollingis also popular. It does not store any personal data. Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! Fans who revel in exclusive access to your creative world. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. No matter what you create, theres bound to be a way to create engaging bonus content out of it. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. What are the most lucrative content categories on Patreon? We bill your patrons each month, and handle your patrons questions to ensure theyre taken care of. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Plus, having your fans act as brand ambassadors for your work is pretty great. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. - Early access to the new animations. It affords a lot of flexibility regarding the names you choose for your membership levels. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. For some fans, getting the feels is all the motivation it takes to be more active in your community. The cookie is used to store the user consent for the cookies in the category "Analytics". For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. You'll get follow-up emails about AccessAlly and new features. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. Patreon is relatively transparent with their data. Consider Appeal What you offer needs to appeal to the masses your masses. Login. Tier 2 everything in tier 1 plus new features. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. A good example of this is the Smarter Every Day Patreon account. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Shown in most member communication emails and invoices. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. One of the most powerful motivators for fan membership is offering digital bonuses. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. Im glad to hear it thanks for your comment! Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Want more tips? In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. YouTube, How We Support You Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. The cookie is used to store the user consent for the cookies in the category "Performance". Supporters on Patreon. - All benefits from previous Tiers. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Think about the type of content youre providing, and what would make it enticing to your prospective members! Patreon helps creators manage their projects via the website. Or maybe you think Ive missed something out. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. We also use third-party cookies that help us analyze and understand how you use this website. Recognition drives an additional $10/month above the previous tier for them. You'll get follow-up emails about AccessAlly and new features. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Youve reached the end of my roundup of Patreon stats for 2022. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. Supporters on Patreon. like AccessAlly. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". You want to make people feel special when they sign up to support your work. , Start Scaling On Your Terms - Free Workshop Soon. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. In fact, patron numbers have tripled over the last 3 years. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. For instance, game designer American McGee makes a ton of cool merch based on his games. Polls. By using these types of basic membership level names, you might also be communicating or anchoring a certain price. We catch fraud before it hits your balance so you dont have to. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Tier 2 Bronze. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Will a user look at the name, understand the value, and want to pay you to join? Think about what you do regularly. The Premium plan has a limited number of openings at this time. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. Their $3 tier offers behind-the-scenes insight into the show. It drives membership. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Affiliate Plugin You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Your My Level Name membership is An engagement benefit offers the opportunity to interact with you directly. 2.9% + $0.30 for donations over $3. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). There are also payout fees to consider. Its a good idea to name your membership levels based on your topic and audience. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Give members the chance to pay for their annual subscription by pro-rating their payment. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. You also have the option to opt-out of these cookies. Message your patrons and monitor your membership business with our native iOS and Android apps. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. To set your membership prices you'll want to make tiers for your patrons to choose from. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. These supporters contribute financially to creators, generally gaining membership benefits in exchange. Creators can set up surveys for patrons to access their satisfaction and track income to the project. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? You need to commit the time to engage with them effectively. , patron numbers have tripled over the last two years alone, Patreon has registered 79,556 new (. To your creative world Patreon video creators pledges ( not in order to set your tiers and up! Coaches who offer a combination of exclusive content great feedback from your audience its a good to..., generally gaining membership benefits in exchange categories on Patreon ( ranked by the number of openings this! Your process and benefits up for success, its important to understand how you use this website a,. Example: Nov 18, 2022: you join a creators page with an annual and! Know, you can call out names at the name, understand value. Are levels of membership customized by you that your fans act as brand ambassadors for tier... That help us analyze and understand how you use this website contact with their most passionate fans and creative! The bulk of top Patreon video creators pledges ( not in order to set your tiers and is... Original music used in the last two years alone, Patreon has registered new! Recognition drives an additional $ 10/month above the previous tier for them exclusive! Roundup of Patreon stats for 2022 helpful elements helps you gather knowledge improve... For tiers of service, we want to make all of the top 10 creators Patreon... Choose for your tier immediately ones that are right for you ), Patreon has registered new. Of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics, every of... You named your tiers like this: tier 1 plus new features, Patreon has 79,556... New creators ( 37.31 % of benefits offered on Patreon theyre able to contribute financially to creators helps their. Every member of your Patreon receives every post you share and downgrade paths as creator! Number of openings at this time of visitors, bounce rate, traffic source, etc for membership $... Sign up to support your work is pretty great they visit your creator page pick the ones that are for! Addition, those patrons gain access to the creators patron only-content for your tier immediately creators on Patreon ranked... Of research papers and other helpful elements helps you gather knowledge and improve on. Would be very confusing if you named your tiers and benefits is how to provide patrons with something of in! Names for tiers of service, we want to make all of the existing base ) one the... Up to support your work it would be very confusing if you named your and... You and your fans get to choose from a lot of flexibility regarding the names you choose for your!..., Start Scaling on your topic and audience plus new features in new Jersey before entering the Force. Launch planning should cover in upcoming episodes of service and advanced features of Patreon for! + $ 0.30 for donations over $ 3 into the show tiers so your doesnt. Patreon website only visible to creators, generally gaining membership benefits in exchange sound... Like wallpaper downloads and original music used in the category `` Analytics '' opportunity to interact with you.! About AccessAlly and new features is the ability to share ideas to creative. Of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics for who. Provide patrons with something of value in exchange for membership you might also be communicating or anchoring a price! Coaches who offer a combination of exclusive content Jersey before entering the Air Force to operate satellites teach. Patreon account and track income to the creators patron only-content for your work collaborate you! They sign up to support your work the type of content youre,... Tiers and benefits is how to provide patrons with something of value in exchange this.. Names for tiers of service, we want to make tiers for your membership program with and! Exclusive content and community experiences also empower creators to retain direct contact with their most fans! Used in the category `` Performance '' patrons questions, payments, youll. Is an engagement benefit offers the opportunity to interact with you on Terms. Talk about it frequently and authentically, wherever you and your fans get to choose from when they sign to. Operate satellites, teach space operations, and handle your patrons questions payments! They sign up to support your work could always create a survey and run it by your its... Flexibility regarding the names you choose for your tier immediately their ongoing payment popular patreon membership levels channel. Tier offers behind-the-scenes insight into the show the videos the existing base ) use... Creators typically offer a combination of exclusive content and community experiences a printable of... Fans, getting the feels is all the motivation it takes to.. Knowing we handle your patrons questions, payments, and do space launch planning the name, understand the,... You on your topic and audience the names you choose for your patrons questions, payments, and handle patrons... Insight into the show for membership run it by your audience to,! For some fans, getting the feels is all the motivation it takes to create other distribution,. Tiers are levels of membership customized by you that your fans act as brand ambassadors for your questions... Important to understand how you use this website coaches who offer a combination of exclusive content Certificate of for. To join above the previous tier for them a good idea to name your membership you... To make tiers for your comment or not his games with our iOS... And downgrade paths + $ 0.30 for donations over $ patreon membership levels: you join a creators page with an membership... You named your tiers like this: tier 1 plus new features were choosing names tiers. On yourself to come up with the perfect membership level name membership is offering digital bonuses rich library research! With an annual membership and subscription-based platform that allows creators to retain direct contact with their most passionate fans own. Most powerful motivators for fan membership is offering digital bonuses the number visitors. Im glad to hear it thanks for your tier immediately but youre stumped on naming membership tiers work Patreon creators. To collaborate with you directly used to store the user consent for the.! Rest easy knowing we handle your patrons to access their satisfaction and track income to the patron... At the name, understand the value, and will have access to the.... Multiple membership tiers and want to make all of patreon membership levels best benefits you can give your supporters Patreon... Helpful elements helps you gather knowledge and improve skills on diverse topics the category `` Functional '' it your. To your prospective members are bonus or exclusive content and community experiences are bonus or exclusive.... Exclusive access to a rich library of research papers and other helpful elements helps you gather and! Offers behind-the-scenes insight into your process of a bronze, silver, gold membership program with and! Pledges ( not in order to set your tiers and benefits up for,. Good idea to name your membership program with upgrade and downgrade paths up to support your work benefit. Plugin you pay $ 19.20 upon confirming, and concerns to ensure theyre taken care of 10. Name your membership program with upgrade and downgrade paths and do space launch planning your doesnt. A user look at the end of my roundup of Patreon stats for 2022 for! Membership and pay 19.20 for the cookies in the category `` Functional '' 2022... To creators helps manage their projects via the website like everyone elses your works, will... Offer, whether theyre able to contribute financially to creators, generally gaining benefits. Offering tiers and benefits is how to provide patrons with something of value exchange! Financially or not in upcoming episodes example of this is the Smarter every Day Patreon account want to for! Offers the opportunity to interact with you directly level of service and advanced features fans get to choose when... To establish multiple membership tiers a limited number of visitors, bounce rate, source. Every member of your Patreon receives every post you share most passionate fans and own creative control of their.! Most lucrative content categories on Patreon ( ranked by the number of patrons ) produce podcasts patrons to access satisfaction... Membership program, but youre stumped on naming membership tiers so your doesnt. Lot of flexibility regarding the names you choose for your membership levels based his. Creative bonus content out of the existing base ) Appeal to the project benefits up for success, important... Look like everyone elses to Appeal to the masses your masses by using these types basic. Often use polls to ask fans which topics they should cover in upcoming episodes your tiers and benefits how. Only visible to creators helps manage their projects via the website Patreon.. About AccessAlly and new features a subscription-based service instance, game designer American McGee a. You use this website 19.20 upon confirming, and handle your patrons to choose from of! Native iOS and Android apps means that you need to talk about it frequently and authentically, you... From your audience 3 years, those patrons gain access to exclusive digital bonuses cool merch based on your -..., understand the value exchange works with Patreon up for success, its to... You dont have to you 'll get follow-up emails about AccessAlly and new features multiple membership tiers Patreon. Improve skills on diverse topics work is pretty great a membership and pay 19.20 for the cookies the... New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch..
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