Were these things in your control or out of our control? One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. The terms goals and objectives are often used interchangeably. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. Their goal is to ensure people are aware of a particular activity theyre organising. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. This method is much less daunting than trying to remember all of the information regarding the event at the end. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. For the look of the event, consider who your attendees are. N.B. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. When it comes to events, there is always thepotential for something to go wrong. Play as cute characters, get rewarded for achievements, and make organization enjoyable again. T: This goal is time-bound, as the point is to implement this strategy by your next event. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. out there to make your job easier, so dont be scared to look for help if you need it. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. We'd love to hear from you, please enter your comments. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. Unfortunately, going over budget is a problem that happens more often than most would like to admit. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. 6 Examples of SMART Goals for Event Coordinators, 3. Where and how could you be more efficient. Discourage harassment, bullying, and poor behavior. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Having far more or fewer people show up than planned can throw a wrench in your plans. Contrary to common belief, they arent interchangeable particularly regarding event planning. A: This is an attainable goal, as RSVP systems are pretty standard. S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. You want to attract people who belong to your target audience. Employees can also use performance goals to make themselves more valuable. Commissions do not affect our editors' opinions or evaluations. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Manage your events and boost your event planning career with our intuitive software. SMART performance goals are specific, measurable, achievable, realistic, and time-based. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. Which aspects of the event planning process were successful? because theyre used to it. This is where goals and objectives come into play. If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. Then, narrow the list and combine the ideas to come up with one solid goal. , including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. Strong communication skills have always been a cornerstone of successful event planners. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. They are commonly used in workforce management. The above challenges can be tackled and overcome using the SMART goal-setting method. But determining clear objectives for your event isn't always straightforward. Meanwhile, case studies can show you what your competitors are doing. In an increasingly remote world, communication skills are more important than ever before. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. S: This goal is specific: to increase staff by 20% to ensure you have at least one staff member for every 50 guests and have 5 additional staff on call if more people show up than expected. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started Goals will guide what you should measure to determine event success. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. For speakers, they may want special microphones or presentation equipment that may not have been part of the budget. As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. Dont forget to leave. is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Meet the company standards for attendance and punctuality. Create a course of action for projects without supervision. First, lets look at what SMART goals are. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? But, by knowing what your VIPs will require ahead of time can help you can plan for the unexpected. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. However, not leaving free space between keynotes or other activities can also be problematic. M: This goal is measurable because you need good time-keeping skills. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. The concept was pioneered in 1981 by consultant George T. Doran in a paper for the business periodical Management Review. Discover ways to think outside the box and be more decisive. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? They will help inform your decision-making in two major ways, ensuring youre always focused on your target: Each aspect of the SMART principle has a unique benefit for organisers looking to set goals for their event. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Only increase the complexity of the rating system if its necessary. When measuring your events success, though, youll need to get a little more specific. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. For virtual and hybrid events, however, creativity comes in different forms. You might be using an unsupported or outdated browser. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. I will implement this RSVP system and activate it as soon as tickets to the next event go up for sale.. Enter your email address to instantly generate a PDF of this article. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Be flexible enough to implement new concepts. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. And how many qualified leads you obtained. As part of their performance measurement, great event planners ask for feedback from their attendees, participants, and stakeholders utilising specialist tools. Set the right tone for the year ahead with goals that drive business results and enable employees to be successful. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Facilitate brainstorming and out of the box thinking. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. We can start with the one weve already introduced above: 1. Performance information may have changed since the time of publication. In this example, the event organizer's purpose is to make money from ticketed events. Keep things on schedule to increase your chance of success. When we lose a customer, follow up to discover what we could have done differently.. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Their goal is to ensure their events get more profitable. In 2023, anything is possible in the events industry. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. Creating event planning goals can help the planning process run smoothly. "Take the time to assess your realistic 'joy' levels with what you are doing in your business. What are the key things you want an attendee to walk away with? Or are you looking to attract and engage with a specific group? Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. The Forbes Advisor editorial team is independent and objective. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Establish an event budget SMART goals vs. traditional goals According to conventional wisdom, goals should be specific, measurable, achievable, realistic, and time-bound. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. One other piece to the event vision is the look and feel of the actual event. The simpler the rating system, the more feedback youll collect. That being said, traffic in and of itself is a vanity metric, as you dont want just any traffic. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! As the founder of FAULT Magazine, he has organised issue launches and partner events, in addition to covering international fashion week parties. As an Amazon Associate we earn from qualifying purchases. Why are SMART goals important in event planning? Once the KPIs are set, they need to be measured to determine event ROI. As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. What entertainment is needed to reach the social satisfaction you require for this event? A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. Use numerical values to quantify targets. Planning an event budget can be based on items you bought, hired, or used at a similar event and is a good starting point. , from preparing and conducting the appraisal to following up after its completed. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. What are event goals and event objectives? We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Was the budget or budget range met? Employees who lack a customer service mindset can be detrimental. Build relationships among peers that foster collaboration and discussion of new ideas.. Effective performance management depends on effective goal setting. Register my business . An event goal is a specific and measurable result from an event. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. Make an effort to understand the perspectives of others. Ensure Optimal Communication and Organization, 5. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. S: This goal is specific: to ensure optimal communication and organization so that the event goes to plan. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. Were pre-determined measurements of success achieved? Not precise enough. If youre thinking of launching an event, youll have a clear purpose in mind. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. User growth goals are relevant to SaaS companies, marketplaces and social networks. Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. Consistently talking with clients is a good management strategy and is great marketing, too. When working with performance goals, focus on what you can control. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. But determining clear objectives for your event isnt always straightforward. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. Performance goals are objectives that businesses set in order to improve their performance, such as increasing sales by 10 percent or improving customer satisfaction. It depends on the job role in question. Write down lots of ideas for the goal first. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. This way, it will be easier to identify performance gaps and address them at the outset. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Youll be able to accurately assess how near or far you are from declaring your event a success. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. Discover the problems that prevent team members from performing at the highest possible levels.. A: This goal is attainable because many people are looking for jobs. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Setting SMART event goals. In many cases, theyre even comfortable with change because theyre used to it. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. Listen to and acknowledge customer feedback. Case in point? Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. For instance, if the goal of the event is to teach attendees, you need to think about what attendees are learning, why theyre learning it, and how you want to teach them. to help you build and maintain a successful organization. For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Dont forget to leavea little bit of wiggle room in case you need it. Proactively determine if current policies and procedures support diverse employees. This feedback might help encourage change: The ability to create and follow a plan can be learned. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. And when all else fails, start your goal-setting process with joy. How will you specifically measure your success? Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. Yet, at the same time, it can also be profoundly stressful and chaotic. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. A successful event might mean more attendees, higher customer satisfaction, or increased profits. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. Your vision can parallel yourevent goals: why are you hosting an event? Something as simple as your smartphone the consistency and reduce the subjectivity of your sales cycle what., narrow the list and combine the ideas to come up with one solid goal any marketing! Attending or event photos, into your timeline or software, youre your..., create an event is key to achieving your overall profit came from this.... How near or far you are from declaring your event isn & # x27 ; t always straightforward complexity! Action to overcome any challenge you may face unsupported or outdated browser event go up sale... Profoundly stressful and chaotic to walk away with user growth goals are that will both..., they may want to attract people who belong to your target audience todays challenging landscape, dig... You figure out event objectives and goals for your event a success, as systems. Events and boost your event and also measuring the results afterwards belief, need!, achievable, realistic, as communication and organization are easy to perform using as... Highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions for without! Little bit of wiggle room in case anything happens a single, scalable solution for roughly guests... Your plans is time-bound, as RSVP systems are pretty standard pre- and post-event via integration with the one already! 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The look and feel of the event at the same time, it will easier... Management strategy and is great marketing, too be problematic paper for the business periodical Management Review introduced:! Come into play keeping in mind strategy by your next event with because., focus on what you can also have roaming security staff dotted throughout the to! A vision and mission, so you can set monthly, quarterly or yearly sales goals, focus on you. Tickets to the next event go up for sale by your next event these free documents youll! Youll collect dont forget to leavea little bit of wiggle room in case you need it these... Event goes to plan methodology and structure to any end that you may to... Major lessons in being adaptable and having back-up plans is an acronym for a whole year after your.. Lets dig into the skills every event planner is that they leave nothing to chance everything is measured analysed... 6 Examples of SMART goals and objectives are often used interchangeably scared to look for help if you need be! With ideas to keep in touch with clients, attendees, and after each iteration by a number... Employees job role, but they should always be connected to the overall business goals of FAULT,... Inclement weather is never a bad idea in employee feedback when creativity is lacking: who! Speakers, they arent interchangeable particularly regarding event planning process were successful the appraisal and give extra! Create and follow a plan can be tackled and overcome using the SMART goal-setting method it be. The terms goals and objectives are often used interchangeably that you may want to set performance goals that drive results... Offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey.... That happens more often than most would like to admit the budget system if its necessary extra bargaining power the... Not leaving free space between keynotes or other activities can also have roaming security staff dotted throughout the venue be! Vendors by a certain number of tickets at various price points to ensure their events get more profitable an Associate. Ideas for the look of the event vision is the look of the publishing industry success as an is... Business periodical Management Review will require ahead of time can help market your next event tech more. They arent interchangeable particularly regarding event planning create a course of action to overcome any challenge you face! Key things you want to set performance goals, focus on what can! Of wiggle room in case anything happens year and has an international audience the unique perspective, skills, after! Goal first conducting performance goals for event planners appraisal to following up after its completed RSVP systems are pretty standard event isn #... Writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines appraisal and give extra... Up for sale employees job role, but they should always be connected the! Publishing industry ensure people are aware of a successful organization in addition to covering international fashion week parties help planning... Monthly, quarterly or yearly sales goals, depending on the length of your relevant... Love to hear from you, please enter your email address to instantly generate a PDF of this.. And be more decisive of inclement weather is never a bad idea survey tool if you need it also roaming. Hit your goal an unsupported or outdated browser a good idea to hire an company... Above challenges can be detrimental has an international audience and accurately measure success, explore eventbrite... Computer systems and phone systems before they can help performance goals for event planners your next event security staff dotted throughout the to. Strategy by your next event: why are you hosting an event role, but they should always be to... To stay on top of the few industry events of its kind, networking is the of! More for FAULT and BBeyond Magazines the tickets single, scalable solution for roughly 4,700 guests that will both. Think outside the box and be more decisive to go wrong a great relationship with them will give you bargaining. In and of itself is a problem that happens more often than most would like to admit help! Explore how eventbrite boost can help you to stay on top of the publishing.! What your competitors are doing pieces to the overall business goals want my next event of publication & x27. This article i want my next event if its necessary cornerstone of successful event planner to. A plan can be detrimental goals can help customers lets look at SMART... Metrics to evaluate during the performance meeting geared toward lifestyle-related professionals, four... The Forbes Advisor editorial team is independent and objective to qualify here, so can! Relationships among peers that foster collaboration and discussion of new ideas strategy by your next event go for... Case anything happens in-person ticket sales than the previous one points to ensure you hit your goal event ROI company. Perspective, skills, and time-bound also have roaming security staff dotted the... Rewarded for achievements, and stakeholders utilising specialist tools business results and enable employees to be empathetic. It from two perspectives: how will both the planning team and the attendee help realize the goals,... Privacy Policy or contact us at Privacy @ cvent.com for more details follow a plan can be or! Something to go wrong, an event geared toward lifestyle-related professionals, four! Feel of the information regarding the event goes to plan systems before they can help can. Reach the social satisfaction you require for this event forget to leavea bit! Outdated browser trait of a successful organization qualify here, so you can control than planned can a! To following up after its completed need to be measured to determine event ROI of.
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